What is SEO?
Organic Search Engine Optimisation (SEO) is, in simple terms, the process of making improvements and additions to your website to allow it to become more visible to search engines. The better your site performs, the more likely it is to be found for the products and services you offer as the search engines push it up through the rankings.
With trillions of searches running through the search engines every year, SEO is a fundamental aspect of digital marketing because it has an incredible potential exposure. Google searches are the most common source of traffic for most websites and can be encouraged by social media channels. Greater visibility and targeted keywords across the board will see your website ranking higher than your competition.
Whilst many SEO strategies have remained the same for years, the way Google evaluates sites and its ranking algorithms are changing. There is now a greater focus on providing searchers with more direct information to offer customers what they are looking for – quicker.
How does SEO impact my website?
Good SEO will drive your site through the rankings, giving your business a greater chance of securing sales. However, a bad SEO strategy could leave you stuck spending money and not seeing any results. Whilst SEO can take time to perform well, an in-depth audit could help identify any fatal errors.
What is a FREE SEO Audit?
After providing clients with successful SEO strategies for more than ten years, when it comes to search engine optimisation, the team at Essex Interactive are the experts to turn to.
We’ve designed a FREE SEO site audit package which checks ranking and authority factors to calculate the quality of your site. We have included a range of checks covering on and off-site SEO to offer a complete picture of your digital marketing position. Our tests will enable us to identify factors that are negatively impacting your search rankings and any suggestions we may have to improve them.
What does the FREE SEO Audit include?
A free SEO audit from Essex Interactive will include:
- SEO Evaluations. We’ll run through all the SEO your site has to offer, analysing what is working well for you and what isn’t. Our specialists can identify any factors that are actively hindering your online performance and where any errors have been made.
- Site Health Check. Our team will check that your website’s software is up to date to give you the best platform to start from. We’ll also check that your site is secure and investigate user experience. We’ll answer questions such as “is your site easy to navigate? Is it full of unique and good quality content? Does your contact form work correctly?” and many more.
- Site Speed Checks. Site speed is essential to ranking highly. As an integral part of SEO, we’ll test to see how fast your site responds, how long content takes to load and what should be improved.
- Analytics Report. We’ll provide you with a full analytics report that illustrates your Google rankings, showing you what keywords are working well, which aren’t bringing in much traffic and areas that you could utilise.
- Suggested Improvements. After collating our findings, we’ll offer suggestions of any improvements we think your website and SEO could benefit from.
Do you think your business could use an SEO Audit? For more information about how our free service could help you or to get the process underway and claim your free SEO audit, contact the team at Essex Interactive today by emailing info@essexinteractive.co.uk.